Fight Fight Fight LLC will spend $200 million to build a TRUMP token treasury.
According to Bloomberg, the company aims to raise $1 billion, showing ongoing interest in the TRUMP token despite its price struggles.
What’s Happening with the TRUMP Token
The TRUMP token launched just before Donald Trump’s second inauguration as president. It soared to $44 in January but has since dropped to around $8. Most of the token supply remains frozen, preventing traders from exchanging it. Messari reports 35% of the coins are not locked, which implies that the value of the circulating market is approximately 1.5 billion.
Three days before the inauguration, Trump has launched a memecoin that has since risen more than 10,000%
He did so after inviting the Crypto Industry to a black tie event in DC
Here’s my theory on $TRUMP, which is almost diabolical, but totally something Trump is capable of 🧵 pic.twitter.com/pTvdDKwgEF
— Zack Guzmán (@zGuz) January 18, 2025
Bill Zanker, a long-time Trump supporter, runs Fight Fight Fight LLC. He is leading the effort to build a treasury that will accumulate more TRUMP tokens. The company even held events to reward top holders. In May, they hosted a dinner with Justin Sun, an adviser to another Trump-linked crypto venture, in attendance.
Funding Ambitions and Challenges
The treasury plan is ambitious. Fight Fight Fight wants at least $200 million but hopes to reach $1 billion. They would use that money to get more TRUMP tokens and potentially boost the token’s price. The deal remains private, and the company has not issued an official comment.
🇺🇸 NEW: TRUMP token issuer Fight Fight Fight LLC plans to raise at least $200M to create a digital asset treasury company accumulating the token, Bloomberg reports. pic.twitter.com/62kPlW0Hgs
— Cointelegraph (@Cointelegraph) October 8, 2025
Over the summer, they put the plans for a Trump “wallet” to trade the token and other digital assets on hold. The setback followed a dispute with another Trump-linked crypto firm, World Liberty Financial, which runs the WLFI. Similar digital-asset treasury companies, like ALT5 Sigma, are already accumulating other tokens.
The TRUMP Token
The TRUMP token has a supply of 1 billion coins, with 800 million locked by organizations associated with Trump. The supply of coins increases with the release of more, which may impact the market value. In the past year, the Trump family has invested in Bitcoin mining, stablecoins, and crypto funds. This activity reflects a broader trend. More than 80 companies focused on stockpiling cryptocurrency have launched this year. Many of them saw their shares rise, only to fall, illustrating the market’s volatility.
Why It Matters
The Treasury move shows the Trump family’s commitment to crypto. They will increase the market value of the token by raising funds for a TRUMP token treasury, which will help attract investors. The move reflects a growing trend of using digital-asset treasuries to expand crypto holdings.
🚨JUST IN: Bloomberg reports that Zanker, issuer of $TRUMP memecoin, is raising at least $200M to form a digital-asset treasury company aimed at accumulating the token. The effort, led by Fight Fight Fight LLC, could scale up to $1B if fully realized. pic.twitter.com/KaAZzBgmIg
— SolanaFloor (@SolanaFloor) October 8, 2025
Conclusion
The strategy of Fight Fight Fight LLC to raise $1 billion is a radical move towards the TRUMP token. Despite setbacks, this shows that Trump’s ventures remain uncertain about crypto. The token could continue to be a high-profile, closely watched asset in the digital-asset space.
Disclaimer
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